Public Relations : Strategies and Tactics

Author: Warren Agee, Glen T. Cameron, Dennis Wilcox

Year: 2005

Now in its eighth edition, Public Relations combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. The main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in an accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media.